MetaMenu started as an internal experiment. A set of automated SEO workflows built on n8n for a client. But once we realized its potential, it evolved fast: into a full-blown AI SEO platform using agentic workflows to generate and optimize content at scale.
We had a working product and we had engineering momentum.
What we didn’t have was a clear story.
This wasn’t just another AI writer and the last thing we wanted was to sound like one.
👋 My Role
I led the go-to-market content strategy and execution — start to finish.
That meant:
Building the positioning and narrative for an unfamiliar concept (“agentic workflows”)
Writing conversion-ready copy across the landing page, benefit sections, FAQs, and features
Creating LinkedIn launch campaigns across two profiles: our Head of Marketing and the engineer who built it
Scripting product intro videos and repurposing them into multiple formats
Supporting a viral launch hook: a free, public-facing LinkedIn AI writing tool (Inflow)
🧩 What I Created
✅ Landing Page Copy
A full scroll-based launch page built for clarity and trust.
I structured the narrative around outcomes, not AI jargon — with sections tied to E-E-A-T, brand voice retention, and hands-free growth.
CTA logic, benefit statements, and comparison tables were benchmarked against real agency objections and AI buyer hesitations.
✅ LinkedIn Campaigns
Wrote multiple organic launch posts for different personas:
A pain-first post about why SEO is broken and how MetaMenu fixes it
A behind-the-scenes video narrative on how we went from workflow to product
A counter-narrative post on how GenAI isn’t the problem — lazy execution is
All tied to early-access CTA + supporting media (images, demos, motion)
✅ Product Video Scripts
Structured short, punchy intros explaining MetaMenu in real terms — not just feature walkthroughs. Focused on clarity, not theatrics.
✅ Companion Tool Launch: Inflow
To build credibility and interest beyond the SEO niche, we launched Inflow — a lightweight LinkedIn post generator trained on user voice and prompt intent.
Positioned it as a “free secret weapon” for founders and solo marketers.
I worked with our SDE2 to define the story and write the profile post that seeded viral traction.
⚙️ What It Drove
5–6 early demo requests (via paid and organic)
MetaMenu cited by early users as “finally a content tool that sounds like us”
Built internal GTM clarity — helped us use the same narrative in pitch decks for two other client projects
🤔 What I’d Do Differently
Push for earlier video asset production — visuals helped, but came in late
Add mid-funnel content (use case deep-dives) earlier in the launch
Set up clearer attribution across paid/organic sooner to measure traction cleanly
