I worked with in-house senior developers (Shopify and Magento).

This initiative began as part of a larger campaign for a Hyvä-powered eCommerce migration. One of our senior Magento developers had never posted on LinkedIn before. We designed a launch kit that included:

• Kickstart Blog: Collaborated on a technical blog around "Building Shopify Stores with Hyvä" which ranked #4 for the core keyword ("hyva theme shopify") within two weeks.

• Content Cadence: Created a 4-week post roadmap tailored to their comfort and schedule.

• Developer-Friendly Prompts: Designed lightweight content prompts that aligned with ongoing projects and pull requests.

• Proof of Performance: Blog received organic traction, drove relevant peer engagement, and was used in outbound pitches.

For the team, I didn’t want to limit this to a vanity posting exercise. It was intended to be a behavior-shifting intervention to:

• Help developers articulate their expertise.

• Use LinkedIn to contribute to ongoing demand gen and hiring.

We repeated the same for a Senior Shopify Developer. Co-created a post around Functions migration and modular builds, and mapped from outlines we brainstormed together. This was the start of a long-term initiative to turn high-trust builders into high-visibility brand advocates.

Founder-Led Marketing Advisory (Consulting Project)

Client: Early-stage SaaS startup (Stealth) Role: Content Consultant

This was a full-funnel content system built around the founder’s personal brand.

Scope of Work:

• Content Architecture: Mapped content pillars (product, founder POV, GTM narratives, team culture).

• Post Planning: Built a calendar with 16 post ideas per month, covering short-form videos, text posts, and hiring POV content.

• Video Content System: Created hook-first video scripts and outlines for 30–60 second founder videos.

• Production Playbook: Shared best practices for recording raw footage, voice clarity, and visual framing.

• Distribution Coaching: Trained founder on post timing, commenting cadence, and inbound engagement.

The strategy included:

• A fortnightly call for ideation and feedback.

• A shared content calendar and review system.

• 12–16 posts shipped/month, combining video + text.